Campaign & Art Direction
After Hours
A night-time campaign for a late-opening cultural venue.
Client
After Hours (sample)
Services
Campaign, Art Direction, Photography direction
Year
2025
Overview
After Hours is a cultural venue that opens when most places close. The campaign had to make night feel like the main event.
The scope covered campaign, art direction and photography direction, delivered over several focused weeks.
Challenge
The venue competed with louder, bigger neighbours and had a modest media budget.
The brief was to move forward without losing what already worked.
Creative approach
We shot the city after dark and kept everything else quiet: one strong image, one short line and a lot of black.
The key visual adapts from posters to social formats with a single toolkit, so the team can extend it without us.
Reflection
Restraint was the idea. Sample project for demonstration.
We would make the same call again.
Gallery
Deliverables
Campaign concept
Key visuals
Out-of-home layouts
Social toolkit
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Creative Development
Fieldnotes
Contact
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