Brand Identity
Low Tide Records
A quiet visual language for an independent record label.
Client
Low Tide Records (sample)
Services
Identity, Sleeve Design
Year
2024
Overview
Low Tide Records is a small independent label releasing slow, atmospheric music. They wanted visual identity as calm as the catalogue.
The scope covered identity and sleeve design, delivered over several focused weeks.
Challenge
Sleeves from different artists needed to read as one label without flattening each artist's character.
The brief was to move forward without losing what already worked.
Creative approach
We designed a fixed frame and a typographic system, then let each release fill it differently.
Soft paper tones and a quiet wordmark let the music and the artwork do the talking.
Reflection
A label identity should disappear into the work. Sample project for demonstration.
We would make the same call again.
Gallery
Deliverables
Logo and wordmark
Sleeve templates
Merchandise graphics
Contact
Have a good one in mind?
Tell us what you’re building. Let’s make something worth remembering.